Economy
Status:
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Promise

Exploit social media as an instrument for promoting Malawi as an attractive tourist destination.

Promise History
Malawi introduces the "Tiziyamba ndife" campaign

Through the ministry of tourism, Malawi launched the "Tiziyamba ndife" tourism campaign which among others include promotion of tourism on social media. The ministry once introduced a dance challenge where social media users were challenged to produce a dance video promoting Malawi tourism. The ministry also runs active social media pages

Link iconGovernment of MalawiPublished: September 14, 2023

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